Requirements

• 8+ years of creative experience in a fast-paced consumer brand or agency environment, with at least 3 years in a leadership role.

• A strong portfolio that demonstrates strategic thinking and best-in-class creative execution across campaigns and channels.

• Deep understanding of the FMCG landscape and consumer behavior.

• Experience working on packaging design and retail environments is essential.

• Proven ability to lead and inspire creative teams.

• Exceptional communication, presentation, and stakeholder management skills.

• Comfortable working at pace and juggling multiple projects across different brands.

Key Responsibilities

Creative Leadership

• Define and drive the overarching creative vision for all FMCG brands in our portfolio.

• Translate brand strategies into compelling, insight-driven creative concepts.

• Lead ideation and execution of integrated marketing campaigns across digital, retail, packaging, OOH, and experiential.

• Elevate creative output to deliver world-class, award-winning work.

Team & Culture

• Manage and mentor a multidisciplinary in-house creative team and freelance talent.

• Foster a high-performing, collaborative team culture that encourages innovation, risk-taking, and continuous learning.

• Collaborate with Marketing, Innovation, Product Development, and external agencies.

Brand Stewardship

• Champion brand consistency across all consumer touchpoints—visual identity, tone of voice, storytelling, and packaging.

• Ensure alignment of creative work with business goals and consumer insights.

• Partner with Insights and Strategy teams to interpret trends, data, and consumer behavior into actionable creative ideas.

Executional Excellence

• Oversee the creative development process from concept through production.

• Provide clear, inspiring feedback and approvals across design, photography, video, and copy.

• Manage creative timelines, workflows, and budgets in collaboration with project managers and producers.